Branding Projects & Accessories
These accessories and projects allowed to explore and challenge a different side of creativity while creating them and tying them into product/collection releases.
Collectible Branding Items:
Not everyone wants to purchase an apparel brands shirt or hat designs. So I wanted to broaden the range of buyers with creating collectible accessory items so that more people can participate in the brands products.
Brand Identity Across Products:
The focus on the label was to challenge myself with creating a different style & texture to a sewable label that rivaled the standard woven or printed label used on apparel. Using the materials at hand- standard HTV and specialized HTV brick vinyl- It allowed for the labels to possess either a heat transferable or sewing backing to be used with a variety of materials to further display the brands identity across products.
Package Design / Production Hacks:
The focus was about the packaging design and how I could produce that with the materials at hand. Took measurements and created a seamless all over design, printed the design on dark heat transfer sheets and heat pressed it to the box. After many trials and temperature adjustments, voila! This opened up the possibilities to expand packaging design across corrugated and gloss materials.